ROI Origin, Development and Progress
The concept of Return On Investment (ROI) is heard every day in the business world.
The idea, measures, and model that comprises the ROI Methodology® seems straightforward.
This common term is used to identify financial returns and the measure indicates how successful a project, initiative, and program will be.
Let’s have a look at how ROI originated, its development, and its Progress, till date.
- The ROI Methodology™ was developed by Dr. Jack J. Phillips in the 1970s, refined through application and use in the 1980s, and implemented globally during the 1990s.
- First impact study - 1973, Measuring the ROI in a Cooperative Education Program, for Lockheed-Martin
- First conference presentation on the methodology - 1978, ASTD Annual Conference-Chicago
- The first book published to include methodology - 1983, Handbook of Training Evaluation and Measurement Methods,
- Gulf Publishing (this was the first USA book on training evaluation)
- First one-day public workshop - 1991, Birmingham, Alabama
- First two-day public workshop - 1992, Johannesburg, South Africa
- First case study book published - 1994, Measuring Return on Investment, ASTD
- First international partnership established - 1994, Indonesia
- First public ROI Certification workshop - 1995, Nashville, Tennessee
- ROI Network was organized in 1996
- First ROI Network Conference - 1997, New Orleans, Louisiana
- First international ROI Network Conference - 2002, Toronto, Canada
- First ROI book to win an Award – 2002, Bottomline on ROI: Basics, Benefits & Barriers to Measuring Training
- Performance Improvement by Patricia Pulliam Phillips (CEP Press, 2002) – ISPI Best Book Award
- First ROI in Government Conference – 2003, Gulfport, Mississippi, Co-sponsored by The University of Southern Mississippi
- Distinguished contribution to workplace learning and performance awarded by ASTD to Jack Phillips for the work on ROI – 2005
- Online ROI Certification launched – 2006, University Alliance-Villanova University
- ROI Certification offered as part of Master’s and PhD degree – Capella University, 2006
- ROI Methodology adopted by the United Nations for system implementation- 2008
- One hundred books published with ROI Institute founders as authors or editors – 2010
- Five thousand participants in ROI Certification – 2010
- A record of 35 public, live certification workshops conducted in a year – 2010
- ASTD celebrates 40th book written or edited by Jack and Patti Phillips – 2012
- Handbook of Training Evaluation and Measurement Methods celebrates 30th anniversary with a 4th edition, - 2013
- ROI Institute celebrates 20th anniversary – 2013
Uses Of ROI
- More than 8,500 professionals are using the ROI Methodology, through planned implementation.
- 4,000 professionals have achieved the CRP designation.
- 5,000 organizations have formally implemented the methodology through ROI Certification™ conducted by the ROI Institute.
- Approximately 5,000 impact studies are conducted annually in learning and development and human resources.
- At least 300 public sector governmental units are using the methodology.
- The ROI Methodology has been implemented in over 60 countries.
- ROI implementation was first pursued in manufacturing, then moved to service, healthcare, non-profits, governments, and is now in educational systems.
Articles and Publicity
- More than 200 articles have been published on the ROI Methodology® in major publications in 30 countries
- The ROI Methodology has been a cover story on at least 15 publications, magazines, and journals
- At least 100 interviews in major global business and professional publications
- More than 25 radio and TV interviews in different countries
Books
- 70 books have been published on the ROI Methodology® and its application (www.roiinstitute.net)
- Primary reference – Return On Investment in Training and Performance Improvement Projects, 2nd Edition, Jack J. Phillips, Butterworth-Heinemann, Woburn, MA, 2003 (originally published in 1997)
- Award-winning book – Bottomline on ROI, Patricia Pulliam Phillips, CEP Press, 2002 (received ISPI award)
- General application – Show Me the Money, Jack J. Phillips and Patricia Pulliam Phillips, Berrett-Koehler, 2007
- Most comprehensive work – Measurement and Evaluation Series, Jack J. Phillips and Patricia Pulliam Phillips, Pfieffer, 2008
Case Studies
- More than 400 case studies published in books, journals, and industry publications
- Four-volume set published by ASTD in 1994, 1997, 2001, and 2005
- First public sector case book – 2002, published jointly by the International Personnel and Management Association and the American Society for Training and Development.
- First International case book – 2005, Ireland published by Skillnets
- International case studies under development in 12 countries
Workshops (One-Day, Two-Day, and Three-Day)
- Approximately 200 one-day workshops conducted with more than 8,000 participants.
- Approximately 500 two-day workshops conducted with more than 25,000 specialists and managers attending (offered in almost every major international city).
- Routine schedules of one-day, two-day, and three-day workshops offered in the USA by ASTD and through partners around the world.
ROI Certification™
- Five-day workshop plus two work products lead to certification for ROI implementation.
- More than 7,000 professionals have attended certification, representing more than 5,000 organizations in at least 60 countries
- Certifications offered routinely about 40 times per year both internally and publicly by the ROI Institute (www.roiinstitute.net)
- Online and self-study options for certification are available (www.roiinstitute.net)
Global Implementation
- The first implementation of the ROI Methodology® outside the USA – 1992, South Africa.
- First certification in Non-English language – 1995, Italy.
- Implementation is accomplished through partners in various countries.
- Implementation is currently occurring in 51 countries, with additional implementations planned in other countries.
- Books published in more than 38 languages.
- 12 international case study books in development or the planning stages.
Hope these updates will encourage you to use the ROI Methodology® to preplan your programs, evaluate and measure your programs, projects, initiatives.
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